Meet the Candidate Videos: Analyzing Presidential Primary by John Parmelee PDF

By John Parmelee

Parmelee indicates how presidential basic crusade videocassettes serve many services for applicants on their street to the White condominium. those videocassettes, which come with photographs and matters usually in accordance with polling information and concentration teams, are despatched out prior to the primaries to battleground states to set up an preliminary photo of the candidate.

A number of tools are used to discover the videocassettes of the Democratic and Republican presidential candidates―Gary Bauer, invoice Bradley, George W. Bush, Steve Forbes, Al Gore, and John McCain―who published presidential fundamental meet the candidate video clips in the course of the 2000 race. body research, quantitative content material research, and in-depth interviews with the manufacturers of those movies have been hired to supply solutions to Parmelee's major examine query: What functionality do candidate movies serve in presidential basic campaigns? Findings point out that those video clips, which could run from five to twenty mins in size, serve a transparent academic functionality to provide an explanation for the applicants' stand on key coverage matters. The videos―which are mailed to electorate, newshounds, and power doners, and proven to Democratic and GOP trustworthy at occasion functions―also function fundraisers, surrogate audio system, and inoculators. yet, whereas the movies percentage a few universal services, every one crusade goals its video to a touch diversified viewers in keeping with the campaign's total approach. Of specific curiosity to students, scholars, and different researchers concerned with American presidential politics and political communications.

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Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes (Praeger Series in Political Communication,) by John Parmelee


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